Live scene of “Expo and Museum Culture: From Shanghai to Dubai” on the cloud-based broadcast

　　

　　Ms. Liu Xiuhua（Lorelei），Curator of World Expo Museum participated in the online broadcast

　　An online forum was held from July 5th – 9th, 2020 for the “Culture Week between the United Arab Emirates and China” hosted by the Foreign Ministry of the United Arab Emirates. In the afternoon on July 6th, Beijing Time, Ms.Liu Xiuhua （Lorelei），curator of World Expo Museum participated in the online forum broadcasted based on cloud with the theme of “Expo and Museum Culture: From Shanghai to Dubai” on invitation.

　　It is the first time to apply the method of online meeting for the culture week between the United Arab Emirates and China this year to consolidate and strengthen the bilateral relations between the United Arab Emirates and China through many methods as follows:

　　Forge the bridge of communication for economy and society;

　　Call for the viewers from both the United Arab Emirates and China to establish a friendly intercourse, especially young viewers;

　　Introduce the life and culture of the United Arab Emirates and China from a more down-to-earth perspective;

　　Enhance the cultural diplomacy; strengthen the mutual understanding and knowledge between the two countries.

　　This activity intends to present the united stance for the relationship between the United Arab Emirates and China during the pandemic, celebrate for the development of the relationship between the two countries in the long run and express the attitude of both the United Arab Emirates and China which is to stand together regardless of situation. The foreign ministry of the United Arab Emirates will utilize the social channels with 1.3 million followers (including Youtube, Instagram, Facebook, Twitter) to attract the audiences in the world, including the government officials, youths, university students and international organizations around the world.

　　The four guests who participated in this cloud-based broadcast are: Ms. Maha Al Gargawi, Vice-President of political affairs for Expo Dubai 2020, Mr. Lath Carlson, executive director of Dubai Future Museum, Ms. Liu Xiuhua （Lorelei），curator of the World Expo Museum, and Mr. Ke Fang, deputy director of Expo Section at the Department of Trade and Investment Promotion in China Council for the Promotion of International Trade.

　　The guests expressed their opinion for the communication with the focus on the following four issues:

　　

　　Ms. Maha Al Gargawi, Vice President of political affairs for the Expo Dubai 2020

　　Question: The purpose of Expo is not entertainment, but communication. The global communication of 2021 will be held in Dubai. What is the position of Dubai for the proposal of this communication, and what is its core information for the world?

　　Ms. Maha Al Gargawi said, different from other large events, the expo is held for all the countries to gather together and discuss the hot points and issues of global focus for the current time. The theme of Expo Dubai is ‘Connecting Minds, Creating the Future’, when all the expo participants and friends gather again in Dubai, this gala will not only present the tenacity, creativity, culture and revolution of humanity, but also celebrate for the spirit of cooperation with absolute sincerity which makes us strong. The bureau of Expo Dubai will explore multiple kinds of methods for communication and learn the precious experience of Shanghai for the success of Expo Shanghai 2010 to present an unparalleled expo to the world.

　　

　　Mr. Lath Carlson, executive director of Dubai Future Museum

　　Question: what is your opinion on the significance of “future museum” in the global context?

　　Mr. Lath Carlson shared  “Expo”,“2021” and “Dubai” in the global context from the perspective of future museum, which is “open and promising future orientation”. The Future Museum (Dubai) is a brand-new museum which forecasts the human world in 2071 after 50 years from the “futuristic vision”. It is decided, to a great extent, by the function of globalization partners. For example, our partnership for the countermeasures against the climate change, poverty, and starvation which are the challenges of the world in the 50 years of future.

　　

　　Ms. Liu Xiuhua（Lorelei），curator of the World Expo Museum

　　Question: To host an Expo is a rare opportunity in a hundred years, what is the valuable wealth left from the Expo to the city of Shanghai?

　　Ms. Liu Xiuhua shared the intangible and tangible assets left in Shanghai after the Expo which is a super gala and its positive influence in the short term and the long run. The tangible assets include the city planning, transportation system, infrastructure, urban best practices area etc. The intangible assets include the brand effect of global communication to the city and the educational value of volunteers’ service spirit which wins support among the people for the expo on the young generation etc. These wealth and influence still contributes in silence for “Better City, Better Life” today after 10 years.

　　

　　Mr. Ke Fang, deputy director of Expo Section at the Department of Trade and Investment Promotion in China Council for the Promotion of International Trade.

　　Question: How does the Expo achieve the advance with the times for the cultural interpretation?

　　Mr. Ke Fang said,Expo, as a globalized super large activity, should indeed advance with the times by the variation of cultural context. First of all, cultural diversity and cultural equity are two important features. Based on the China Pavilion of Expo Dubai, 25 provinces, districts and cities have displayed their national culture on Expo Dubai. It is expected for the China Pavilion that the display of these cultural activities will not be limited on the stage of national pavilion, but to all the Expo participants and visitors which requires the mutual participation and energetic support of the sponsor. Secondly, another important feature of expo is the presentation of traditional culture with advanced technology. Although Expo Dubai will be delayed for one year, the enthusiasm of China to Expo Dubai remains strong and we are expecting for the gathering!

　　Under the crisis of global pandemic, this online seminar is applied with the brand-new cloud-based broadcast which is a new attempt for the international communication of expo venues that crosses the barrier of territory and provides new thinking and direction for the more diversified international cultural activities in future.