Fragrant wine and World Expo

　　Since ancient times, Chinese literati had praised wine, the traditional Chinese brewing technology is excellent which nourishes the wine culture with a long history. As an important exhibit for China's participation in the World Expo, wine had given the world to know China's traditional brewing technology.

　　At the Expo 1906 Milan, Italy, Yisheng Wine won the first World Expo Gold Award for Chinese wines, leaving a memorable chapter in the history of China's early wine development.

　　At the Panama Pacific World Expo held in San Francisco in 1915, various types of Chinese wines were praised by Westerners and won high praise and many awards.

　　With the increasing popularity of the World Expo in the world, the concept of the World Expo is deeply rooted in the hearts of the people, and exhibitors often cooperate with the Expo to design commemorative wines.

　　On June 23, 2010, the wooden slips of "Nine Brewing Method" engraved with the brewing process of Gujing Gongjiu and the wine of Gujing Gongjiu were exhibited in Zone B of Baogang Grand Stage World Expo Park of Shanghai World Expo.

　　On October 28th, Beijing time, Dubai World Expo Park had the most "fragrance" event -- China Pavilion Gujing Gongjiu Enterprise Day

　　Gujing Gongjiu is the first brand day of the Chinese wine industry in this World Expo, and it is also the designated wine for China Pavilion of four World Expos, and the fourth time for it to have an exclusive World Expo brand day.

　　The Gujing Gongjiu Enterprise Day of the Dubai World Expo was carried out in a new way combining the three venues of "Dubai Expo Site + Domestic Global Online Press Conference + Double Eleven Expo Commemorative Gujing Gongjiu Online Shopping". It was broadcast live to the world through multiple platforms such as People's Daily Online, Toutiao, Gujing Online Live Broadcast and connected live with Dubai, attracting more than 2.84 million onlookers from around the world.

　　On the same day, in the Dubai World Expo, under the leadership of the staff of the China Pavilion, foreign tourists watched the Gujing Gongjiu Expo Intangible Heritage Exhibition to experience the Gujing Gongjiu Series cultural products of "Bo"," Step by step wine set " and "Nationwide Brewing" and enjoyed a full of technology and wine "scent" feast in the China Pavilion.

　　World Expo Museum Collection

　　To commemorate the road to participate the fourth World Expo of the China Pavilion, Gujing Gongjiu released the "Gu 20 Commemorative wine for the China Pavilion of the 4th World Expo " to the world in the Enterprise Day, and launched a live pre-sale on Double Eleven. This World Expo commemorative wine gift box set contains 4 bottles of commemorative wine. Each color of each bottle contains the theme and characteristics of the China Pavilion of the World Expo.

　　At the same time, in order to cherish the memories of the World Expo and pass on the friendship of the World Expo, on the day of the corporate day, the Commemorative wine for the China Pavilion of the 4th World Expo were also officially settled in the World Expo Museum as a permanent collection under the witness of global netizens.

　　Yu Zhenyu (third from left), deputy curator of the World Expo Museum, accepted donations on behalf of the World Expo Museum

　　As a pioneer in the internationalization of Chinese liquor, Gujing Gongjiu actively showcases the oriental charm of Chinese liquor culture to the world and promotes Chinese liquor to the world through brand promotion activities such as the Gujing Gongjiu Enterprise Day at the World Expo and the Gujing Gongjiu Chinese Wine Culture Global Tour.

　　（Source: Gujing Gongjiu Official WeChat Platform）