In addition to air conditioners, soft drinks, and iced watermelons,

　　Of course, the most suitable thing for summer is music.

　　When the market meets music,

　　Fully feel the charm of culture.

　　ENJOYSUMMER

　　From July 28 to July 30, the World Expo Museum held a three-day summer night music market in the outer square. The entire market integrates the traditional activity of the World Expo Museum "WE Market", from morning to night, gathering rich cultural content such as music, art, cultural creation, cute pets, exhibitions, performances, interactions, lectures, etc. The cultural form of the traditional museum brings a wonderful summer experience to the audience.

　　Some people say that it seems to come back to the "World Expo" in their memory.

　　WE Market

　　During the day, the music group "Seven Music Boxes" as music support partner interacted with the public in the square, constantly singing good songs, making the atmosphere of the square "hot".

　　The World Expo Museum and Its House held an adoption event again. Rescuers and volunteers told the audience about the experiences of each cat and dog.

　　Yinqing and her well-behaved guide dog Gaia came to the World Expo Museum again to carry out the "darkness" public welfare experience activity on the spot, allowing the audience to experience the life of the visually impaired in an immersive way.

　　Shadow puppetry by shadow puppet artist Yin Zhiping attracted many audiences.

　　There are also booths for toys, cultural creations, rubbings and various handmade DIY experiences....

　　Summer Night Music

　　The music display event held at night is the first time that the World Expo Museum has tried the form of outdoor concerts.

　　The event lasted from morning to 8:30 pm, bringing everyone a brand new museum audio-visual experience. There are a total of six bands participating in the performance, bringing six different styles of exciting performances to the audience during the three-day fair.

　　Xunfeng Music Club

　　Wu Xi Quartet

　　BBS Band

　　Chair Club

　　Xi&Xi Trio

　　Jazz Latin Music Showcase

　　The sound of music attracted the crowd to the World Expo Museum. In the Van Gogh Garden, the air was filled with the scent of flowers and grass. The evening wind blew and intertwined with the music, composing the next wonderful song of midsummer night.

    WE TALK

　　On Sunday afternoon, Zhao Beilu, director of Popular Music Professional Committee of Shanghai Musicians Association also brought the audience a humorous, vivid and knowledge-filled lecture on the minimalist history of Cuban music.

　　WE TALK has prepared five lectures related to music knowledge for everyone which will be held at the Youth Center of the World Expo Museum at 16:00 every Sunday. If you are interested in music knowledge, you can continue to participate in our music knowledge lectures.

　　The typhoon on the weekend did not dissipate the enthusiasm of the audience, and nearly 10,000 people still visited it every day.

　　Not only is it "hot" offline, but it is also very popular online.

　　The World Expo Museum conducted a live broadcast on the Channels and Tiktok for three days. The total live broadcast lasted about 5 hours, with a total of more than 10,000 viewers.

　　Liu Wentao, the director of the World Expo Museum, said nearly 10,000 people visited the World Expo Museum every day on weekends, breaking the record of single-day visitor flow in the past six years. Among them, more than 60% of the visitors were not from Shanghai. The "museum craze" continues to heat up and many large museums are hard to find a ticket.

　　The World Expo Museum is located on the Huangpu Riverside. The architecture is very distinctive and there is a vast green space outdoors. As a thematic museum, the World Expo Museum should not only leverage its unique advantages on the Expo platform, but also play a special role in the field of public culture. Efforts should be made to build the World Expo Museum into a unique cultural field, give full play to the advantages of collaboration inside and outside the museum, cooperation between the industry and the outside world and domestic and foreign interoperability, so that the museum can "live" and "heat up" and become a good place for public cultural and leisure .

　　Photography: Lin Qiandie, Jiang Zewen, Pan Yu