On the morning of October 12, the World Expo Museum invited Zhang Lin, Director of the Shanghai Museum of Glass, to give a special lecture on "A New Museum that Breaks the Stereotypes" to all staff on how to make the output "both excellent and popular" and make the development of the business full of vitality. Liu Wentao, Secretary of the Party Branch and Director of the World Expo Museum, hosted the lecture.

　　Zhang Lin is the founder, director and CEO of the Shanghai Museum of Glass. He has served as a member of the graduate defense committee of the Academy of Fine Arts of Shanghai University, a special judge of "Prague Meets Shanghai", a judge of the Chinese Contemporary Glass Art Exhibition and the Japan Toyama International Glass Grand Prix. Judge for important art competitions. The Shanghai Museum of Glass, founded by him in 2011, has now become one of the art and cultural institutions that cannot be ignored in China and even around the world, and has gained extremely high social influence and reputation.

　　Zhang Lin's SHMOG NXT project launched by the Museum of Glass provides visitors with a unique avant-garde experience. It tells the story of how the Museum of Glass developed from an exhibition hall to a living museum campus in the 12 years from 2011 to 2023, starting from "inheriting industry"."Gene condenses the industrial spirit,""Breaking physical boundaries to create a borderless realm" and "Creating a lifestyle to share infinite possibilities" introduce the glass museum's path of "innovation, leadership, and exploration" from multiple dimensions.

　　The lecture was closely combined with reality and the content is practical. The interactive exchanges include case studies and practical management ideas. It enlightens the thinking mode and broadens the horizons for the employees of the World Expo Museum on how to condense their core competencies and enhance their originality. It is very instructive.