An product, an event, an exhibition ...... Your first impression of it may all come from its poster.

　　Posters allow the design to be presented independently and completely on a flat surface. Posters by designers who have an influence on society reflect the atmosphere of the times and can be an important part of people's daily and social landscape.

　　The Journey of Posters -- Japanese Classic Poster Exhibition

　　Japanese poster design has strong cultural characteristics, and each of its designers has different style characteristics.

　　The 2025 Osaka World Expo is about to be held, the World Expo Museum as the official museum of the International Exhibition Bureau will participate in the entire exhibition. On the occasion of the countdown to the one-year anniversary," The Journey of Posters-- Japanese Classic Poster Exhibition" will be held from March 28th to April 21st.

　　Poster design aesthetics are known for their visual presentation and craftsmanship ingenuity." The Journey of Posters-- Japanese Classic Poster Exhibition " takes "Diversity of Life and Sustainable Development" as its theme and displays Nagai Kazumasa, Fukuda Shigeo, Katsui Mitsuo, Makoto Matsunaga, UG Sato, Masuki Aoba, Katsumi Asaba, Takashi Akiyama, Ken Miki, Kenya Hara, Manabu Mizuno, etc. (ranked in no particular order) 17 "top-notch" designers, spanning 40 years and more than 30 series , more than 80 poster design works.

　　The exhibition focuses on the artistry of "design aesthetics" and also has the "check-in" that citizens love. Through the exhibition, you can not only feel the designer's thinking, interpretation and performance of nature, life and the future in different dimensions; you can also appreciate different forms of printing technology and artistic interpretation. This exhibition is a warm-up for the World Expo Museum to participate in the 2025 World Expo, and is also a continuation of the "World Expo and Art" themed exhibition.

　　The authors of the exhibition include a number of top designers such as the President of the Japan Graphic Design Association (JAGDA) and the winner of the Yusaku Kamekura Prize, as well as designers of the Olympic Games, the World Expo and other world events, and designers of famous brands and IPs such as Kumamoto Bears, Issey Miyake, Muji, Shiseido, etc. The exhibition will be organised by the Japan Graphic Design Association (JAGDA) and the Japan Design Association (JDA).

Liu Wentao, Director of the Expo Museum, introduces the exhibition to visitors

　　The exhibition design pays homage to the Bauhaus style shown in the posters, which had a profound influence on the development of Japanese graphics, and displays the works in a combination of structures, colour blocks and lines, observing, deconstructing and reconstructing them in order to present the richest visual sensation.

Liaison person of Japan Graphic Design Association in China,

Senior curator Professor Wu Yihua on-site guided tour

Deputy Director of the Design Department of Shanghai Academy of Fine Arts,

Vice Chairman of Shanghai Industrial Art Design Association

Mr Dong Chunxin hosted the opening ceremony

　　The works in this exhibition were solicited by Professor Wu Yihua, Senior Curator and China Liaison of the Japan Graphic Design Association, with curatorial support from Mr Dong Chunxin, Deputy Director of the Design Department of the Shanghai Academy of Fine Arts and Vice President of the Shanghai Industrial Art and Design Association.

Curator Lou Si-Cen

Start the Journey

Akiyama Takashi Humour Illustration Poster Exhibition (Shanghai/Beijing)

　　In the red sky with golden roofs, cranes are fluttering, representing more auspiciousness. This auspicious expressive scene was the subject of a poster exhibition by Takashi Akiyama to celebrate the 48th anniversary of Tsinghua University's Academy of Fine Arts and the inauguration of the Art and Design Building at the Shanghai Institute of Applied Technology.

　　Takashi Akiyama has a unique visual language in design, with dynamic colours and lines full of visual impact, coupled with a humorous and vital form of expression, which has inspired and informed the public in different ways over the years.

Song Huizong's " Auspicious Cranes

　　Takashi Akiyama's work was inspired by Song Huizong's " Auspicious Cranes ", a poster he created after coming to Shanghai more than twenty years ago and seeing the original work on display at the Shanghai Museum.

LEAF ECO

　　Ikuei Aoba has put together posters that appeal to issues such as global warming, the green economy, ocean issues, endangerment of animals etc.

　　UG Sato's Illustration Poster Exhibition, UG Sato's Illustration Poster Exhibition, Lots of Unbelievable, Peaceful and Happy!

　　You can see a hole in a metal mesh fence and imagined the shape of a dove, which inspired the creation of a poster on the theme of "Peace".

Delivering an ideal environment

Author: Shimura-nori

　　A beautifully blossoming flower, bathed in sunlight, eventually bears fruit.

International Designers Conference

Author: Kenya Hara

　　Japanese poster design is very popular with the designer community. You can see the clash of colours, the lines and the interpretation of materials in the exhibition.